{"id":11092,"date":"2026-07-03T15:18:03","date_gmt":"2026-07-03T13:18:03","guid":{"rendered":"https:\/\/jacobins.toulouse.fr\/fr\/?post_type=offre-pedagogique&#038;p=11092"},"modified":"2026-07-23T18:52:39","modified_gmt":"2026-07-23T16:52:39","slug":"la-publicite-a-la-belle-epoque","status":"publish","type":"offre-pedagogique","link":"https:\/\/jacobins.toulouse.fr\/fr\/offre-pedagogique\/publicite-belle-epoque\/","title":{"rendered":"La publicit\u00e9 \u00e0 la Belle \u00c9poque"},"content":{"rendered":"<section class=\"section-group\"><div class=\"container\"><div class=\"pure-g\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u00c0 travers l&rsquo;exposition Bal au Grand H\u00f4tel, d\u00e9couvrez <strong>le monde de la publicit\u00e9 durant la Belle Epoque.<\/strong> De grands noms \u00e9mergents comme <strong>Toulouse-Lautrec <\/strong>ont r\u00e9volutionn\u00e9 la publicit\u00e9 et son fonctionnement. Le but est que la classe comprenne <strong>les diff\u00e9rents aspect de la publicit\u00e9<\/strong> : les produits du march\u00e9, la client\u00e8le et les codes de l&rsquo;affiche. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"les-codes-de-la-publicite-a-la-belle-epoque\">Les codes de la publicit\u00e9 \u00e0 la Belle \u00c9poque<\/h2>\n\n\n\n<p>La classe, s\u00e9par\u00e9e en deux groupes, <strong>d\u00e9couvre le contexte politique, \u00e9conomique et social de la \u201cBelle \u00e9poque\u201d<\/strong>, avec un regard approfondi sur le d\u00e9veloppement du monde publicitaire. Le second groupe participe, en atelier, <strong>\u00e0 la cr\u00e9ation d\u2019une affiche telle qu\u2019on pouvait en trouver en ce temps.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Cet atelier permet aux \u00e9l\u00e8ves d&rsquo;utiliser <strong>leur cr\u00e9ativit\u00e9<\/strong> afin de mieux <strong>comprendre les enjeux de la publicit\u00e9, et ses usages<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/section>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/jacobins.toulouse.fr\/fr\/offre-pedagogique\/#reservation-scolaire\">R\u00e9server<\/a><\/div>\n<\/div>\n\n\n    <section class=\"gutenberg-immersive-visual alignfull\">\n<img loading=\"lazy\" decoding=\"async\" width=\"2880\" height=\"264\" src=\"https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas.png\" class=\"attachment-full size-full\" alt=\"\" title=\"\" srcset=\"https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas.png 2880w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-300x28.png 300w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-1024x94.png 1024w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-768x70.png 768w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-1536x141.png 1536w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-2048x188.png 2048w, https:\/\/jacobins.toulouse.fr\/wp-content\/uploads\/sites\/12\/2023\/08\/Colorama-Bas-414x38.png 414w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" itemprop=\"image\" \/>    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrir les codes de la publicit\u00e9 \u00e0 la Belle \u00c9poque, son r\u00f4le dans la soci\u00e9t\u00e9 de consommation naissante et les techniques de l\u2019affiche illustr\u00e9e.<\/p>\n","protected":false},"featured_media":11119,"template":"","meta":{"_acf_changed":false,"tlsm_offpedago_duree":"1h30","type-offre-pegagogique":""},"visite-lieu":[32],"visite-public":[55],"type-offre-pegagogique":[75],"class_list":["post-11092","offre-pedagogique","type-offre-pedagogique","status-publish","has-post-thumbnail","hentry","visite-lieu-couvent-des-jacobins","visite-public-lycee","type-offre-pegagogique-atelier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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